The development of global dynamics in the creative industry sector is a challenge for human resources in Indonesia to play an active role in it. The creative industry is a subsystem of the creative economy that includes various sectors using expertise and creativity to produce products and services. Seeing these conditions, the Vocational Education Program (PPV) of the Universitas Indonesia (UI), opened a new study program for the postgraduate level, namely the Applied Master of Creative Industries.
Director of PPV UI, Padang Wicaksono, S.E., Ph.D, said that creative industry business institutions that grow large with good governance will have a wider impact on society. This condition needs to be facilitated by increasing knowledge, expertise, and networking so as to produce reliable business people who are adaptive to change and able to transform change for the Indonesian economy.
“The Applied Master of Creative Industries Study Program aims to produce graduates who are able to develop and manage technology-based creative industry businesses professionally, independently, ethically, and globally competitive. The scope of study of this study program is very vocational and relevant to the development of the global world, especially the needs of the creative industry, society, and government,” said Padang during the opening of the study program which was held in conjunction with the 16th Anniversary of PPV UI, Tuesday (21/05) at the Vocational Auditorium, UI Depok Campus.
The Creative Industry Applied Master’s Study Program is the first applied master’s study program at UI and the 16th study program at PPV UI. Registration for the study program can already be done for the 2024/2025 Academic Year Period through the SIMAK UI wave 2 route on May 16 – June 13, 2024 by creating a registration account at https://penerimaan.ui.ac.id/.
This study program opens opportunities for applied undergraduate (D4) and undergraduate (S1) graduates who want to continue their studies at a higher level. The courses studied include Creativity and Innovation, Culture and Creative Industries, Creative Industry and Intellectual Property Regulations, Creative Industry Strategic Management, Technology Entrepreneurship, and others. Complete information about the Applied Master of Creative Industries Study Program can be accessed through the page https://vokasi.ui.ac.id/web/.
In addition to the opening of the new study program, the 16th Anniversary of PPV UI also presented performances from student SMEs, namely Traya and Mahawaditra, as well as various competitions such as photography competitions, creative content IG Reels, cultural carnivals, and treasure hunts. “The 16th anniversary of UI Vocational School signifies that we are getting more mature to participate in the creation of qualified vocational graduates who are in line with industry needs. The opening of the applied master program will also be a forum for students to deepen vocational knowledge to be applied in society and improve the nation’s economy, especially in the creative industry sector,” Padang said.
