Saturday, 12/11/2022. Two students of Public Relations Study Program, Vocational Education Program of Universitas Indonesia (UI), namely Lulu Il Asshafa and Aisyah Muftian Mursyid, Thursday night (11/10/2022) won the Gold Winner as Rookie Stars in a competition organized by PR Indonesia . Aisyah and Lulu delivered the topic “Maximizing Communication Strategies Using Social Media Wisely”. For PR Personnel 2022 in the Higher Education Category, and subcategory of Bureau Head was won by Amelita Lusia, the Head of Public Relations and Public Information Disclosure Bureau of UI, with the Bronze Winner award. For this category, there are no
The highest appreciation for public relations figures in the country was given at the JAMPIRO #8 event—an annual PR Indonesia event—which took place in Surabaya, coinciding with Indonesian Heroes’ Day. Hundreds of practitioners and leaders of government, private sector, universities, and students, gathered to pay their respects to professional public relations practitioners.
This year, the event was held offline for various levels, even levels based on ages, with complete categories. There are also additional categories and improvement in terms of the weight of the assessment. The goal is to make the competition more relevant, credible, and accountable.
“We are very happy to get this appreciation, it proves that we are able to use the knowledge we gain in college as an analytical tool in discussing the topics we bring,” said Lulu. She added, “Thank you to our Head of Public Relations Study Program Ms. Mareta, student manager at Vocational UI Mrs. Pijar Suciati, and our lecturer Mr. Donny who really supports us.”
“With this place for appreciation, it provides an opportunity for us to be able to make changes that have an impact on the country. Coupled with this commemoration of Indonesian Heroes’ Day, it gives us enthusiasm to be the communication heroes in the digital era,” said Ais. Responding to her student’s victory, Mareta Maulidiyanti, the Head of Public Relations Study Program, Vocational UI, said, “Our students are trained to be able to develop public relations programs starting from analysis situation, program planning, to its implementation and evaluation.”
Amelita expressed her gratitude for the appreciation from the judges of PR Indonesia Jamboree. “This event is very meaningful for public relations people because we can learn from other public relations from BUMN, ministries, and the private sector. The challenges in the world of public relations in the future will be even more dynamic, especially as a result of advances in information and communication technology (ICT) as it is today. We have to be adaptive,” she said.
The founder who is also the CEO of PR Indonesia, Asmono Wikan, considers that currently PR practitioners are able to articulate their position in various communication programs in their respective corporations/institutions/agencies. According to Asmono who is also a member of the Press Council, without understanding the position and function, a PR person cannot face the challenges ahead.
This 2022 PR Jamboree award category was given to PR INDONESIA Rookie Stars 2022, ICON PR INDONESIA 2022, PR INDONESIA People 2022, and PR INDONESIA Fellowship Program 2022. The selection and judging process before the jury has been carried out since the end of October 2022.
